In collaboration with renowned luxury jeweler Aaron Basha, this project centered on the creation of a signature step-and-repeat pattern and immersive brand identity for the debut of their iconic Pop-Up Truck. Drawing inspiration from the House’s whimsical 18K gold charms, the visual concept fused playful elegance with timeless sophistication—transforming the brand’s charm collection into a bold, repeatable motif.

The design became more than a backdrop—it evolved into a visual language across campaigns, packaging, and retail merchandising. The Pop-Up Truck, originally conceived as a limited-time activation, ultimately replaced Aaron Basha’s brick-and-mortar boutique and became the brand’s official mobile shop-in-shop.

Now a traveling retail experience, the truck has completed multiple national tours, generating significant media coverage, increasing direct-to-consumer sales, and reinforcing the brand’s positioning as both heritage-driven and forward-thinking.

In the 2026 luxury market, "Press Kits" have evolved into "Experience Boxes," so Press Kit for Chopard was one of the first physical manifestation of the brand’s soul and was exactly what high-end clients and the media were looking for.