Aaron Basha Pop-Up Concept & Signature Pattern Design

CASE STUDY

In collaboration with renowned luxury jeweler Aaron Basha, this project centered on the creation of a signature step-and-repeat pattern and immersive brand identity for the debut of their iconic Pop-Up Truck. Drawing inspiration from the House’s whimsical 18K gold charms, the visual concept fused playful elegance with timeless sophistication—transforming the brand’s charm collection into a bold, repeatable motif.

The design became more than a backdrop—it evolved into a visual language across campaigns, packaging, and retail merchandising. The Pop-Up Truck, originally conceived as a limited-time activation, ultimately replaced Aaron Basha’s brick-and-mortar boutique and became the brand’s official mobile shop-in-shop.

Now a traveling retail experience, the truck has completed multiple national tours, generating significant media coverage, increasing direct-to-consumer sales, and reinforcing the brand’s positioning as both heritage-driven and forward-thinking.