Liz Ash is an award-winning creative director, published artist, fervent writer, and an accomplished consultant with myriad niches of expertise. Ash’s passion for her clients, commitment to problem-solving and creativity, and experience developing life-changing products combine to reveal a one-of-a-kind business partner with a true labor of love.
“the idea is not to live forever but to create something that will.”
Thank you for visiting the home of Liz Ash! Here’s what you will find while I am under construction.
BEAU MONDE /// (a Beautiful World, in French) Imagine the pulse of NYC (and beyond) thru the lens of Ash; a world filled with people places, and things that inspire; moments of discovery and inspiration that resulted in images, text, and a presentation designed by Ash. multidisciplinary, myriad-mediumed, creative-blooded features on old and novel, kinetic shapes, forms, fits, and speakers.
ART /// Liz Ash®️ hand illustration. When you were a child did you have a favorite stuffed animal? current exhibit: GOODBYE ANIMALS. Goodbye: Sea Turtle, Rhino, African Lion, Elephant, Gorilla, Bear. This practice of hunting and stuffing both literal and toy animals is a true phenomenon that I wanted to capture and illuminate. To create something that could stand in the place of the literal animals that have been historically featured in hunters homes as trophies.
WORK CAROUSEL above features press kits, photoshoots with the model juxtaposed with stuffed animals, website development, break-the-mold thinking for all kinds of projects that met and surpassed their goals. [If I sound like I’m all ego - I promise I’m not. I just know my prowess, my value, and my worth.]
Dear Reader,
thanks so much for being here whoever you are.
In our current state of the pandemic, brands have actually evolved in their roles as true pillars of stability - especially for the most vulnerable/powerful generation of I-Gens. Notice how many IGen’s are wearing logos from their heads to their socks? Balenciaga sneakers are punting Simmel’s “Trickle Down Theory” into the field again. Conspicuous Consumption is alive more than ever, handbags went up once again in 2020 by something like >100%?! While monetary value plays a role, there’s something deeper inside this practice of wearing a brand’s name. Brands are no longer stationary, they’re vehicles ready to take you on a journey and that’s where many people need to stop and think about why hiring a branding agency is kind of important… And it’s not a one size fits all story. I happen to pass more than I play, it’s just what it is today. I know who I will work well with and who I won’t. I’m better when I can consult from the top down and handle your creative needs too… the world of freelance chop shop overseas grammatical errors and just people penny pinching is a sad song. Thank you for looking at this site, for SUPPORTING ME AND THIS, while it’s in a stagnant state - the new LIZ ASH site is being created and I cannot wait to re-route this page to that place!
We have reached a time like no other in history, where consumers actually want to be a part of the brand narrative and vice versa. It’s not some distant light perpetually out of your reach; like the light tower in Virginia Woolf’s To the Lighthouse. The brand is the foundation, and the narrative is always in the present and on the horizon; this is the unique landscape that is now. The why is just as important as the what and the how. Your brand story and vision come to life through what you do, not what you say. An integrated approach to craft every expression of your brand in the customer journey is vital. I don't like to dichotomize so much the consumer and the brand and with good reason. When the experience is the brand, we never lose sight of what matters most: the human experience of that brand’s world aka BEAU MONDE (if it was like… up to date and stuff),
love,
Lizzie