Blend a design studio, brand firm, and an integrated-marketing agency into one, and you get xStudio by Liz Ash, an award-winning business partner that knows how the modern brand narrative emerges from the amalgamation of key moments. Key moments of life, human insight, feedback, strategy, design, technology, and industry expertise that all collide to create innovative solutions in myriad sizes and scales…. <read more>
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“the idea is not to live forever but to create something that will.”
WHAT YOU’LL FIND HERE:
BEAU MONDE /// (a Beautiful World, in French) ze blog where Ash is able to exhibit and nurture the myriad skill sets - from writing to trends to consulting and curating - that she is known for. BEAU MONDE began circa 2006 while studying and working in New York City. Imagine the pulse of NYC (and beyond) thru the lens of Ash; a world filled with the people places and things that inspire; moments of discovery and inspiration that resulted into images, text, and a presentation designed by Ash. multidisciplinary, myriad mediumed, creative-blooded features on old and novel, kinetic shapes and forms.
ART /// Liz Ash®️ hand illustration. When you were a child did you have a favorite stuffed animal? current exhibit: GOODBYE ANIMALS. Goodbye: Sea Turtle, Rhino, African Lion, Elephant, Gorilla, Bear. This practice of hunting and stuffing literal Animals blew up when a dentist from the USA illegally hunted an African Lion. “i wanted to create something that could stand in the place of literal animal parts that historically are featured like trophies in hunters homes. i wanted to create something that was and is still very much alive. creating a space in history for each and every single animal that’s species is soon-to-be extinct by human hands. all the fallen now live in legacy.” adds Ash. Goodbye Animals is educational and interesting. It’s for all ages and especially fun when parents and children look thru the drawings and identify the things they see: biographical information, symbols, stories, memories, news, artwork, habitat, popular culture references, liz ash, how the animal is threatened and why and more.
LAND//// LIz Ash®️ Naturally Divine. coming sooon!
LIZ ASH /// Artist, Creative Director, Principal of Liz Ash LLC, TM,R 2020
LET’S CHAT
INSTAFEED
(continued) In our current state of pandemic, and instability, brands have become one of the pillars in our lives. Millennial and IGens are the buyers and pack members we want at the moment. We’re trying to find our 1000 true fans, and brethren bc from there, we will give those people the ride of their lifetimes. Nothing crazy. But something so unique and forward, it will be like you stepped into a future where you’re the exact person you want to be - yourself but better. Lucky for us, we are IGens and Millennials, so this is an experience in it-self - study as well. We like to engage or create engagement-worthy topics to throw around. We’re studying ourselves. We’ve come to a new place in the world of branding. We know how much it mattered before, IGen’’s specifically wearing logos on their shirts and socks as their Balenciaga sneaker’s punted Simmel’s “Trickle Down Theory” out of the park. Conspicuous Consumption is alive more than ever. While monetary value plays a role, there’s something deeper inside this practice of wearing a brands name. Brands are vehicles of stability ready to take you on a journey of magical mystery and luxury. Brands are safe. They mean Safety, even if their T-shirt may say something antithetical to that.
We have reached a time like no other in history, where consumers actually want to be a part of the brand narrative and vice versa. It’s not some distant light perpetually out of your reach;like the light tower by Virginia Woolf - it is always present on the horizon. It is always In todays unique landscape, it’s not what you promise, hope, dream to be, or even intend to be. Your brand story and vision come to life through your own envisioning and brand collateral, and subsequently, the impressions you make on people when those emotions are laced together. That’s why we take an integrated approach to crafting every expression of your brand in the customer journey; we also don't like to dichotomize so much the consumer and the brand and with good reason. When the experience is the brand, we never lose sight of what matters most: the human experience of that brands world. In the business climate of now, this kind of rhetoric needs to be implemented front of house, middle, and back. It’s no longer about where and when, it’s about how. And this “we” means you and me are together on this journey. There’s no longer a consumer and a business, there’s a brand and it’s family. If you’re curious, intelligent, hardworking, and have a magic power, than we invite you to be a member of our tribe. We like positive vibes and thinking collectively with our readers or the brands we work with. This is just the beginning…